Email deliverability begins with a trustworthy sending domain and messages recipients expect. Technical setup and list quality work together.
Start with the reader’s real question
Configure SPF, DKIM, and DMARC with your mail administrator, use a recognizable sender, remove invalid addresses, and honor unsubscribes promptly.
Build a process your agency can maintain
DNS changes can affect existing mail systems. Coordinate authentication with the organization managing the domain and monitor bounce and complaint rates.
Put the guidance into practice
Ask the domain administrator to audit authentication records, then test messages to several providers before sending a campaign.
Take the next step
Put your agency workflow in one place.
Explore the CRM and website builder with sample information in a private, time-limited demo workspace.